ProfileGroupProperties
A bilingual property platform that connects public discovery, listing governance, mortgage tools and lead processing for one of Abu Dhabi’s biggest real-estate companies.
- Website design
- Web development
- Custom tools
A public property experience with an operating system behind it.
Profile Group is one of Abu Dhabi’s largest real-estate companies. The site had to make a substantial property portfolio easy to explore while giving the team control over every listing and inquiry.
- Role
- Strategy, UX/UI and development
- Platform
- WordPress and custom tools
- Languages
- English + Arabic
The live property platform.
Search listings, explore communities and move from discovery into direct inquiry.
Search built around how Abu Dhabi property is actually explored.
Location, listing type, use, community, developer and property type work together without turning the page into a wall of controls.
A listing does not publish itself.
Submitted properties move through a controlled review path before they become part of the public experience.
Submission queue
Verify the record before it enters the public inventory.
Every inquiry has somewhere to go.
The mini CRM keeps property context, ownership and follow-up visible without forcing the team into a separate enterprise platform.
Plan the finance before the viewing.
This working mortgage treatment uses the same inputs as the live tool. The full website includes mortgage, amortization, refinancing, rent-versus-buy and affordability modes.
OPEN THE FULL FINANCE TOOL ↗One system.
Two reading directions.
The Arabic experience changes more than words. Direction, alignment and interface rhythm shift together.
Find a place in Abu Dhabi.
Designed and developed as one connected platform.
- Information architecture
- UX/UI design
- Property data model
- Search and filtering
- Listing submissions
- Approval workflow
- Lead CRM
- Finance calculators
- English and Arabic UX
- WordPress development
One property platform, from search to follow-up.
The result connects the customer-facing website with the daily work required to keep a major property portfolio useful.